The increase in the sales was primarily driven by the tremendous response to the recently launched and much sought after Chevrolet Beat and Chevrolet Cruze and the extremely popular Chevrolet Spark. Chevrolet Beat and Chevrolet Cruze have become the industry benchmarks in their respective segments and a winner among consumers in India, with their best-in-class design, performance and other product attributes. Chevrolet Spark continues to register impressive sales, clearly validating it as the one of the most sought after car in its segment in terms of styling, performance and fuel efficiency offering a value for money proposition.
Commenting on the performance, Mr. P. Balendran, Vice President, GM India said, "We are excited by the continued overwhelming response to Chevrolet Beat, Cruze and Spark. Introduction of best-in-segment cars from the 300 series, increase in customer outreach through distribution network, our unique value proposition like Chevrolet Cashless Ownership offer and our promise to deliver quality and performance are the factors that have led to the impressive Chevrolet recently completed seven years of its successful journey after its foray into the Indian market. Launched in 2003, Chevrolet has become one of the most popular and the fastest growing automotive brands in the country, having sold over 3,00,000 cars in India.
With a wide array of products and services, Chevrolet has brought unmatched product quality and unparalleled performance to the Indian consumers. To celebrate this important milestone and strengthen its ever increasing customer base, General Motors India has undertaken several initiatives like Chevrolet Free Mega Service Camps, the Mega Gold Rush Scheme for customers, several fun-filled activities around the Beat, gala evenings, special movie shows and a slew of dealer driven activities across the country to engage with its valued customers.
It may be recalled that the company has ramped up production by adding the second shifts at Halol and Talegaon plants recently to meet the increased demand of its products. The company is also rapidly expanding its sales and service network to support the increasing market demand of its cars. It intends to take the network to 300 sales points and an equal number of authorized service outlets by the end of this year from the current 206 sales points and 200 authorized service outlets across the country.
Source:- General Motors India’s June 2010 Sales grow by 112% - New Cars
No comments:
Post a Comment