The Tata Nano Superdrive, comprising 9 Tata Nanos, each festooned with a theme, had started from Sanand on June 2 to celebrate the inauguration of the plant. The cars travelled across India on three different routes. Each route was christened after our tri-coloured national flag namely ‘Saffron Route’, ‘White Route’ and ‘Green Route’, keeping with the theme of the country-wide drive.
Driving across the Saffron route, covering north India, the cars visited Udaipur, Jaipur, Hisar, Amritsar, Chandigarh, Delhi, Meerut, Agra, Lucknow, Kanpur, Gwalior, Kota. On the White route, the cars traveled from central to east India, visiting Indore, Bhopal, Nagpur, Raipur, Ranchi, Patna, Kolkata, Bhubneshwar, Vishakhapatnam,
Hyderabad, Aurangabad. The Green route saw cars cover west and south India, visiting cities like Surat, Mumbai, Pune, Goa, Mangalore, Kochi, Coimbatore, Chennai, Bangalore, Kolhapur, Solapur, Nashik and Ahmedabad.
The Superdrive branded Nanos were absolute traffic-stoppers as they visited prominent landmarks in every city. Citizens at these landmarks greeted the people’s car with immense excitement. Prospective customers were given an opportunity to drive them and enjoy the cars in the real world. At malls, shoppers were given an up-close
experience with the car and its unique features. To celebrate the car’s first year, Tata Motors also organised a celebration ceremony for Nano owners in every city.
Source:- Tata Nano Superdrive concludes its journey - New Cars
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