India's biggest two-wheeler manufacturer, Honda Motorcycle & Scooter India is uphappy with its rival Bajaj on the issue of cheap premium motorcycles. According to the news sources, Bajaj Auto started price war in the 150cc segment by launching Bajaj Discover 150cc at Rs 46,000 (ex-showroom Delhi). Customers want sports and excellent performance bike in this class at lower price.
The two-wheeler companies also want to come up with their expectation by launching valuable products in the category. On the other hand, HMSI has refused to plunge in the price war in that class. Shinji Aoyama, HMSI President and CEO said, "It is impossible to bring a premium segment bike at this price tag like Bajaj Discover 150cc (Rs 46,000) to carry whole vehicles more stable and better performance so it will have to cost more.
The new Bajaj Discover 150cc price is cheaper by at least 6,000 INR from other rivals. Aoyama said that we have no plan to response to the pricing of Bajaj products, he added that there wouldn't be any price reduction for its present model CB Unicorn, it is available at Rs. 59,285. HMSI has recently launched a new upgraded version of Honda Unicorn, called as Honda CB Dazzler. The company priced it at Rs. 62,900 (ex-showroom-Delhi).
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